By:Kali Waller
When Coca-Cola was first invented they were trying to replace it with coffee and they actually had a bottle that was shaped like a Cocoa bean. Now Coca-Cola is one of the biggest selling drinks all around the world. In 1886 Coca-Cola was a drink that was a tonic for most common illnesses, it was based on cocaine, which came from the coca leaf and caffeine with a rich extract from the kola nut. It used to be sold for 5 cents per bottle and you could only find in certain places. Now Coca-cola has a very different approach. They wanted it to be a drink that everybody could enjoy. Coca-Cola is now a sweet, sugary carbonated beverage (drink) that is a U.S. accomplishment and is a worldwide symbol of American flavor. This product is appealing to everyone because Coca-Cola has tricked many human beings to drink so much of it and love it. Over the past 60 to 65 years Coca-cola has saturated an incomprehensible amount of cash to make sure they can ensure people that love and crave their main products. The outlay has often came in forms way more two-faced than most people would imagine. Of course, the soda industry paid for it’s share of marketing campaigns, television commercials, and billboard ads. It also has worked to block non favorable legislation, maintain its popularity, and influence the policy. No matter what happens going forward, Coca-Cola is going to end up struggling to ensure the continuance of their carbonating sodas here in the United States and elsewhere. |
The main idea for Coca-Cola was developed by John Stith Pembertor. Many other people like Joseph A. Biendenna, Asa Griggs Candler, Benjamin Tomas, Joseph Whitehead, and John lupton helped set up the Coca-cola business. This means that they all worked together because they had no fancy equipment and they had to mix and clean the bottles by hand. John started mixing up many flavors and liquids to figure out what was the best one and what one he could make the most money off of. Then found the perfect drink and mixed a batch of it it. Once everybody retired James Quincy, Herbert A. Allen, and Barry Diller helped take over the coca-cola business. Now the Coca-Cola company has it easy if you think about it. They have many mechanic machines that wash the bottles and make the coke for them so they pretty much only need to put them on the truck to send them out and maybe package them in boxes. Coca-Cola has now enabled many coca-cola co workers to become very successful, self-sufficient career owners. The Coca-Cola company supplies a strong structure of support by lots of coaching, capital services and business directions for their entrepreneurs. |
For Coca-cola to make this product it is 0.02. cents per can. In order for Coca-cola to get it out to most stores they have to sell it to the product to distributors, wholesalers, and fountain realtors. For aluminum cans it is about 5 to 10 cents for an orders smaller than 10,000 units. Coca-Cola has to pay about 0.005 cent for sugar per can. Also they have to pay 0.00075 cents for all the other ingredients. Coca-Cola makes an average profit of $31.9 to $35.4 billion dollars per year. They sell about 32 million cases of Coca-Cola per year. Coca-Cola sells about 500 billion bottles per year. Coca-Cola pays less than 1/100th of a cent and they distribute about 1.9 billion servings of this product per day. |
There are millions of people who drink Coca-cola in the world. Most people who buy Coca-cola appear to be under 20, Hispanics, people who are making less than 20k per year, and people who don’t go to college. Coca-Cola has many brands like Coca-cola original, Coca-cola zero sugar, Fanta, Sprite, Dr. Pepper, and Smart water. Coca-Cola advertises by trucks and commercials. A 2 liter jug is about $2.49, a 20oz. Bottle in $1.99, and a 24 pack is $6.98. The average american drinks 399 servings of Coca-Cola per year. About half of them are Coke brands and about 63% are the Coca-Cola classic. This all comes out to 125.7 classic Coca-Cola servings per person. They contain 39 grams of sugar per serving/can which means the Average american consumes more than 4.9 kilograms. That is 10.8 pounds of Coca-Cola. An issue that Coca-cola has is it is very sugary. The demand for Coca-Cola has changed dramatically over time. More people know about it and see many commercials. |
https://market.us/statistics/food-and-beverage-companies/coca-cola-company/ |
https://www.businessinsider.com/facts-about-coca-cola-2011-6 |
https://www.businessinsider.com/what-is-the-future-for-the-coca-cola-brand-soda-sales-decline-2015-4 |
Green, Sara. Coca-Cola. Minneapolis, Bellwether Media, Inc, 2016. |